{"id":1156,"date":"2009-09-19T00:45:02","date_gmt":"2009-09-18T23:45:02","guid":{"rendered":"http:\/\/www.darkmoonwebdesigns.com\/blog\/?p=1156"},"modified":"2014-05-05T17:10:46","modified_gmt":"2014-05-05T16:10:46","slug":"display-adwords-cpc-cpm","status":"publish","type":"post","link":"https:\/\/www.darkmoon.es\/blog\/display-adwords-cpc-cpm","title":{"rendered":"Red Display Adwords CPC o CPM"},"content":{"rendered":"<p><span style=\"font-family: Verdana;\">En las campa\u00f1as de adwords de la red de display tenemos dos posibilidades de configuraci\u00f3n en que invertimos nuestro presupuesto.<\/span><\/p>\r\n<p><span style=\"font-family: Verdana;\">1- CPC: Esta es la mas conocida por todos , se paga por cada clic en nuestros anuncios.<\/span><\/p>\r\n<p><span style=\"font-family: Verdana;\">2- CPM: Coste por Mil Impresiones , con esta pagamos una cantidad fija por 1000 impresiones independientemente del numero de clics efectuados. Esta configuraci\u00f3n nos previene de clics fraudulentos o de usuarios no interesados en nuestro producto o servicio.<\/span><\/p>\r\n<p><!--more--><\/p>\r\n<p><span style=\"font-family: Verdana;\">El ranking de nuestros anuncios es una media que realiza google es decir un cpc maximo tiene una equivalencia con coste por mil impresiones. Por lo que usar uno u otro metodo no nos beneficia respecto a esto , pero si puede que nos resulte mas interesante una u otra en funcion por ejemplo de nuestro CTR , o de nuestra intenci\u00f3n publicitaria.<\/span><\/p>\r\n<p><span style=\"font-family: Verdana;\">Si lo que queremos es tener un bajo costo por conversi\u00f3n el CPC posiblemente sea nuestra mejor opci\u00f3n. Si por el contrario queremos hacer branding y tener el m\u00e1ximo de impresiones al minimo coste CPM es lo que mas nos conviene.<\/span><\/p>\r\n<div class=\"mpress-banner-wrapper mpress-banner-persistent mpress-banner-dismissible\" data-timedelay=\"5\"><div class=\"mpress-banner mpress-banner-down\"><a href=\"#\" class=\"mpress-banner-dismiss\">X<\/a>\n\t<a href=\"https:\/\/www.darkmoon.es\/cursos-adwords\/curso-adwords-remarketing-avanzado.php?utm_source=Blog&utm_medium=banner&utm_term=horizontal&utm_campaign=Remarketing\" target=\"_blank\"><img width=\"728\" height=\"90\" src=\"https:\/\/www.darkmoon.es\/blog\/wp-content\/uploads\/2013\/06\/remarketing_verde_enriq_728x90.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.darkmoon.es\/blog\/wp-content\/uploads\/2013\/06\/remarketing_verde_enriq_728x90.jpg 728w, https:\/\/www.darkmoon.es\/blog\/wp-content\/uploads\/2013\/06\/remarketing_verde_enriq_728x90-290x35.jpg 290w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>En las campa\u00f1as de adwords de la red de display tenemos dos posibilidades de configuraci\u00f3n en que invertimos nuestro presupuesto. 1- CPC: Esta es la mas conocida por todos , se paga por cada clic en nuestros anuncios. 2- CPM: Coste por Mil Impresiones , con esta pagamos una cantidad fija por 1000 impresiones independientemente [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[21],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"No siempre cpc es lo mas adecuado para nuestras campa\u00f1as en la red de contenido , el cpm (coste por mil impresiones) es tambien una buena opcion.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Enrique del valle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.darkmoon.es\/blog\/display-adwords-cpc-cpm\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Blog Dark Moon | Blog de Dark Moon Expertos en Lead Scoring en Google Ads\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Red Display adwords cpc o cpm | Blog Dark Moon\" \/>\n\t\t<meta property=\"og:description\" content=\"No siempre cpc es lo mas adecuado para nuestras campa\u00f1as en la red de contenido , el cpm (coste por mil impresiones) es tambien una buena opcion.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.darkmoon.es\/blog\/display-adwords-cpc-cpm\" \/>\n\t\t<meta property=\"article:published_time\" 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23:00:21","updated":"2025-06-04 09:03:42","seo_analyzer_scan_date":null,"focus_keyword":null,"additional_keywords":null,"truseo_locale":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.darkmoon.es\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.darkmoon.es\/blog\/category\/red-display-adwords\" title=\"Red Display\">Red Display<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tRed Display Adwords CPC o CPM\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.darkmoon.es\/blog"},{"label":"Red Display","link":"https:\/\/www.darkmoon.es\/blog\/category\/red-display-adwords"},{"label":"Red Display Adwords CPC o 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