{"id":1162,"date":"2009-09-30T00:49:17","date_gmt":"2009-09-29T23:49:17","guid":{"rendered":"http:\/\/www.darkmoonwebdesigns.com\/blog\/?p=1162"},"modified":"2014-05-05T16:58:53","modified_gmt":"2014-05-05T15:58:53","slug":"concordancias-display-adwords","status":"publish","type":"post","link":"https:\/\/www.darkmoon.es\/blog\/concordancias-display-adwords","title":{"rendered":"Concordancias en red display Adwords"},"content":{"rendered":"<p><span style=\"font-family: Verdana;\">\u00a0La <\/span><a href=\"https:\/\/www.darkmoon.es\/blog\/concordancia-ampliada-en-adwords\" target=\"_blank\"><span style=\"font-family: Verdana;\">concordancia<\/span><\/a><span style=\"font-family: Verdana;\"> de nuestras palabras clave es algo muy a tener en cuenta en adwords en la red de b\u00fasqueda , pero en la red de contenido no funcionan las concordancias.<\/span><\/p>\r\n<p><span style=\"font-family: Verdana;\">La verdad es que la concordancia amplia en la red de busqueda suele ser la ruina de montones de anunciantes de adwords inexpertos , conociendo a fondo adwords hay que sacar muchos informes y estar continuamente a\u00f1adiendo palabras negativas para hacer mas peque\u00f1o el circulo y delimitar exactamente a nuestro mercado, solo as\u00ed estaremos usando bien la concordancia amplia. Hay mucho trafico que eliminar.<\/span><\/p>\r\n<p><!--more--><\/p>\r\n<p><span style=\"font-family: Verdana;\">El funcionamiento de la concordancia en la red de display es diferente ya que aparece un nuevo concepto que podr\u00edamos llamarlo tem\u00e1tica. Debemos de organizas nuestras palabras clave en grupos de anuncios de no muchas palabras , m\u00e1ximo 50 y lo recomendable unas 10-20. Todas estas palabras clave deben de estar agrupadas por tem\u00e1tica para que google puede determinar sitios adecuados para mostrar nuestros anuncios.<\/span><\/p>\r\n<p><span style=\"font-family: Verdana;\">Usar un grupo de palabras hace que google identifique nuestros anuncios adecuados para aparecer en sitios web que cumplan una cierta tem\u00e1tica relevante para nuestros anuncios y nuestro sitio web.<\/span><\/p>\r\n<div class=\"mpress-banner-wrapper mpress-banner-persistent mpress-banner-dismissible\" data-timedelay=\"5\"><div class=\"mpress-banner mpress-banner-down\"><a href=\"#\" class=\"mpress-banner-dismiss\">X<\/a>\n\t<a href=\"https:\/\/www.darkmoon.es\/cursos-adwords\/curso-adwords-remarketing-avanzado.php?utm_source=Blog&utm_medium=banner&utm_term=horizontal&utm_campaign=Remarketing\" target=\"_blank\"><img width=\"728\" height=\"90\" src=\"https:\/\/www.darkmoon.es\/blog\/wp-content\/uploads\/2013\/06\/remarketing_verde_enriq_728x90.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/www.darkmoon.es\/blog\/wp-content\/uploads\/2013\/06\/remarketing_verde_enriq_728x90.jpg 728w, https:\/\/www.darkmoon.es\/blog\/wp-content\/uploads\/2013\/06\/remarketing_verde_enriq_728x90-290x35.jpg 290w\" sizes=\"(max-width: 728px) 100vw, 728px\" \/><\/a>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\u00a0La concordancia de nuestras palabras clave es algo muy a tener en cuenta en adwords en la red de b\u00fasqueda , pero en la red de contenido no funcionan las concordancias. La verdad es que la concordancia amplia en la red de busqueda suele ser la ruina de montones de anunciantes de adwords inexpertos , [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[21],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"La concordancia en la red de contenido de adwords es super importante para no activar nuestros anuncios en paginas webs que no tengan nada que ver.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Enrique del valle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.darkmoon.es\/blog\/concordancias-display-adwords\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" 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23:00:21","updated":"2025-06-04 09:03:42","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.darkmoon.es\/blog\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/www.darkmoon.es\/blog\/category\/red-display-adwords\" title=\"Red Display\">Red Display<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tConcordancias en red display Adwords\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/www.darkmoon.es\/blog"},{"label":"Red Display","link":"https:\/\/www.darkmoon.es\/blog\/category\/red-display-adwords"},{"label":"Concordancias en red display 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