{"id":1278,"date":"2009-10-06T23:00:13","date_gmt":"2009-10-06T22:00:13","guid":{"rendered":"http:\/\/www.darkmoonwebdesigns.com\/blog\/?p=1278"},"modified":"2014-05-05T15:27:33","modified_gmt":"2014-05-05T14:27:33","slug":"concordancia-exacta-frase-negativa-en-adwords","status":"publish","type":"post","link":"https:\/\/www.darkmoon.es\/blog\/concordancia-exacta-frase-negativa-en-adwords","title":{"rendered":"Concordancia exacta y frase negativa en Adwords"},"content":{"rendered":"<p><span style=\"font-family: Verdana;\">\u00a0Ya he hablado en anteriores ocasiones de la importancia de una buena lista de palabras negativas , pero hay ocasiones en que algunas palabras si las a\u00f1adimos a negativas pueden eliminar un trafico que si nos puede interesar para nuestro sitio web. Es en estos casos cuando la concordancia exacta o de frase negativa entra en juego para eliminar trafico no cualificado para nuestro sitio web.<\/span><\/p>\r\n<p><span style=\"font-family: Verdana;\"><span style=\"color: #ff6600;\">Concordancia exacta negativa:<\/span> <\/span><\/p>\r\n<p><span style=\"font-family: Verdana;\"><strong>-[hoteles]<\/strong><\/span><\/p>\r\n<p><!--more--><\/p>\r\n<p><span style=\"font-family: Verdana;\">Esta palabra no eliminar\u00eda una b\u00fasqueda para: hoteles en madrid pero si eliminar\u00eda una b\u00fasqueda para la palabra hoteles. <\/span><\/p>\r\n<p><span style=\"font-family: Verdana;\">De esta forma podriamos usar la concordancia amplia para: hoteles madrid , sin miedo a que nuestro anuncio apareciera ante una b\u00fasqueda por la palabra hoteles que es muy general.<\/span><\/p>\r\n<p><span style=\"font-family: Verdana;\"><span style=\"color: #ff6600;\">Concorcancia de frase negativa:<\/span><\/span><\/p>\r\n<p><span style=\"font-family: Verdana;\"><strong>-\u00abhoteles baratos\u00bb<\/strong><\/span><\/p>\r\n<p><span style=\"font-family: Verdana;\">En esta ocasi\u00f3n eliminar\u00edamos por ejemplo b\u00fasquedas como: hoteles baratos en madrid<\/span><\/p>\r\n<p><a href=\"http:\/\/adwords.google.com\/support\/aw\/bin\/answer.py?hl=es-mx&amp;answer=67991\" target=\"_blank\"><span style=\"font-family: Verdana;\">Mas info<\/span><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0Ya he hablado en anteriores ocasiones de la importancia de una buena lista de palabras negativas , pero hay ocasiones en que algunas palabras si las a\u00f1adimos a negativas pueden eliminar un trafico que si nos puede interesar para nuestro sitio web. Es en estos casos cuando la concordancia exacta o de frase negativa entra [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[54],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Como utilizar todo el pontencial de las concordancias negativas en adwords\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Enrique del valle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.darkmoon.es\/blog\/concordancia-exacta-frase-negativa-en-adwords\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Blog Dark Moon | Blog de Dark Moon Expertos en 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