{"id":1718,"date":"2010-05-07T18:47:13","date_gmt":"2010-05-07T17:47:13","guid":{"rendered":"http:\/\/www.darkmoonwebdesigns.com\/blog\/?p=1718"},"modified":"2014-05-05T08:44:01","modified_gmt":"2014-05-05T07:44:01","slug":"zencart-analytics-comercio-electronico-conversiones-codigo","status":"publish","type":"post","link":"https:\/\/www.darkmoon.es\/blog\/zencart-analytics-comercio-electronico-conversiones-codigo","title":{"rendered":"Zencart Analytics Comercio Electronico"},"content":{"rendered":"<table style=\"width: 100%;\" border=\"0\" cellspacing=\"1\" cellpadding=\"1\">\r\n<tbody>\r\n<tr>\r\n<td><a href=\"https:\/\/www.darkmoon.es\/blog\/wp-content\/uploads\/2010\/04\/zen-cart-analytics.jpg\"><span data-picture data-alt=\"\" data-decoding=\"async\" data-loading=\"lazy\" class=\"alignnone size-full wp-image-1719\" title=\"zen-cart-analytics\" data-width=\"269\" data-height=\"99\"><span data-src=\"https:\/\/www.darkmoon.es\/blog\/slir\/w300\/blog\/wp-content\/uploads\/2010\/04\/zen-cart-analytics.jpg\" data-media=\"all\"><\/span>\n<noscript><img src=\"https:\/\/www.darkmoon.es\/blog\/slir\/w300\/blog\/wp-content\/uploads\/2010\/04\/zen-cart-analytics.jpg\" data-decoding=\"async\" data-loading=\"lazy\" class=\"alignnone size-full wp-image-1719\" title=\"zen-cart-analytics\" alt=\"\" width=\"269\" height=\"99\"><\/noscript>\n<span data-src=\"https:\/\/www.darkmoon.es\/blog\/slir\/w470\/blog\/wp-content\/uploads\/2010\/04\/zen-cart-analytics.jpg\" data-media=\"(min-width:420px)\"><\/span>\n<span data-src=\"https:\/\/www.darkmoon.es\/blog\/slir\/w584\/blog\/wp-content\/uploads\/2010\/04\/zen-cart-analytics.jpg\" data-media=\"(min-width:600px) and (max-width:800px)\"><\/span>\n<span data-src=\"https:\/\/www.darkmoon.es\/blog\/slir\/w584\/blog\/wp-content\/uploads\/2010\/04\/zen-cart-analytics.jpg\" data-media=\"(min-width:885px)\"><\/span><\/span><\/a><\/td>\r\n<td>Si tenemos una tienda online con <a href=\"http:\/\/www.zen-cart.com\" target=\"_blank\">Zen cart<\/a> y queremos obtener en google analytics los datos correspondientes a Comercio Electr\u00f3nico , primero tendremos que activar esa opci\u00f3n editando la configuraci\u00f3n de nuestro perfil de analytics, donde ademas tendremos que elegir nuestra moneda.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>Pero eso no es todo , ademas tendremos que realizar ciertas modificaciones en nuestro sitio web. Os dejo un <a href=\"http:\/\/www.zen-cart.com\/index.php?main_page=product_contrib_info&amp;products_id=412\" target=\"_blank\">enlace<\/a> desde el que os pod\u00e9is bajar\u00a0 un fichero con instrucciones de instalaci\u00f3n de esta implementaci\u00f3n.<\/p>\r\n<p><!--more--><\/p>\r\n<p>Las ventajas de tener todos estos datos en analytics son innumerables , yo si una tienda no tiene hecha esta implementaci\u00f3n no la acepto para gestionar campa\u00f1as en adwords ya que sencillamente no se puede trabajar sin poder medir lo que sucede.<\/p>\r\n<p>Poder saber cada fuente de trafico cuantas ventas nos esta produciendo , saber el ROI por campa\u00f1a , grupo de anuncios o incluso por palabra clave. Poder incluso saber cada transacci\u00f3n cuantos productos lleva y la fuente de trafico que origino dicha transacci\u00f3n\u00a0 , incluso implementando filtros de analytics poder saber que la palabra X me produjo la transacci\u00f3n numero 5689 gracias a la fuente de trafico org\u00e1nica mediante la palabra clave X.<\/p>\r\n<p>Imaginemos al saber que cierta palabra clave en org\u00e1nico nos produce ventas podr\u00edamos a\u00f1adirla a adwords para salir dos veces ante la b\u00fasqueda por cierta palabra y salir por ejemplo en 1 y 4 posici\u00f3n , 2 y 5 etc &#8230;<\/p>\r\n<p>Podr\u00eda seguir y seguir &#8230; es imposible hacer bien adwords en tiendas de comercio electr\u00f3nico si no se pueden controlar todos estos factores mediante la correcta recopilaci\u00f3n de datos.<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Si tenemos una tienda online con Zen cart y queremos obtener en google analytics los datos correspondientes a Comercio Electr\u00f3nico , primero tendremos que activar esa opci\u00f3n editando la configuraci\u00f3n de nuestro perfil de analytics, donde ademas tendremos que elegir nuestra moneda. Pero eso no es todo , ademas tendremos que realizar ciertas modificaciones en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[55],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Como conseguir tener los datos de comercio electronico si tenemos una tienda online bajo zencart\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Enrique del valle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.darkmoon.es\/blog\/zencart-analytics-comercio-electronico-conversiones-codigo\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Blog Dark Moon | Blog de Dark Moon Expertos en Lead Scoring en Google Ads\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Zencart Analytics Comercio Electronico | Blog Dark Moon\" \/>\n\t\t<meta property=\"og:description\" content=\"Como conseguir tener los datos de comercio electronico si tenemos una tienda online bajo zencart\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/www.darkmoon.es\/blog\/zencart-analytics-comercio-electronico-conversiones-codigo\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2010-05-07T17:47:13+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2014-05-05T07:44:01+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Zencart Analytics Comercio Electronico | Blog Dark Moon\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Como conseguir tener los datos de comercio electronico si tenemos una tienda online 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