{"id":1773,"date":"2010-05-05T08:18:49","date_gmt":"2010-05-05T07:18:49","guid":{"rendered":"http:\/\/www.darkmoonwebdesigns.com\/blog\/?p=1773"},"modified":"2014-05-05T08:45:45","modified_gmt":"2014-05-05T07:45:45","slug":"adwords-reports-in-google-analytics","status":"publish","type":"post","link":"https:\/\/www.darkmoon.es\/blog\/adwords-reports-in-google-analytics","title":{"rendered":"Informes de Adwords en Google Analytics"},"content":{"rendered":"<p>Pr\u00f3ximamente vamos a tener en google analytics unos nuevos informes muy \u00fatiles para comprobar que es lo que sucede despu\u00e9s de un clic en un anuncio de adwords. Una de las cosas que yo hechaba de menos es en comercio electronico cuando llegabas al nivel de palabra no eras capaz de diferenciar palabras segun concordancia por lo que si tenias una misma palabra en concordancia amplia y frase el ROI era media de las dos palabras. Bien esto ya cambia , en el video podemos ver como podemos seleccionar \u00abMatch Type\u00bb (Tipo de concordancia) Bieeeeennn !!!<\/p>\r\n<p><!--more--><\/p>\r\n<p>La herramienta esta en fase \u00abLimited Release\u00bb lo que quiere decir que ha dejado de estar en fase beta y gradualmente esta siendo implementada en algunas cuentas de adwords. Adwords y Analytics hablaran el mismo lenguaje y como una imagen vale mas que mil palabras y un video mucho mas que empiece la acci\u00f3n.<\/p>\r\n<p><span class=\"youtube\"><iframe loading=\"lazy\" title=\"YouTube video player\" class=\"youtube-player\" type=\"text\/html\" width=\"425\" height=\"344\" src=\"\/\/www.youtube.com\/embed\/Hip0_I2K2z8?wmode=transparent&amp;fs=1&amp;hl=en&amp;modestbranding=1&amp;iv_load_policy=3&amp;showsearch=0&amp;rel=1&amp;theme=dark\" frameborder=\"0\" allowfullscreen><\/iframe><\/span><\/p>\r\n<p>Mas info en <a href=\"http:\/\/www.google.com\/ads\/innovations\/gaawreports.html\" target=\"_blank\">google.com<\/a><\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Pr\u00f3ximamente vamos a tener en google analytics unos nuevos informes muy \u00fatiles para comprobar que es lo que sucede despu\u00e9s de un clic en un anuncio de adwords. Una de las cosas que yo hechaba de menos es en comercio electronico cuando llegabas al nivel de palabra no eras capaz de diferenciar palabras segun concordancia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[55,52],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.1.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Adwords y analytics hablaran el mismo idioma\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Enrique del valle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.darkmoon.es\/blog\/adwords-reports-in-google-analytics\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.1.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" 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