{"id":308,"date":"2009-03-16T01:00:36","date_gmt":"2009-03-16T06:00:36","guid":{"rendered":"http:\/\/www.darkmoonwebdesigns.com\/blog\/?p=308"},"modified":"2014-05-09T09:38:52","modified_gmt":"2014-05-09T08:38:52","slug":"analytics-cookies-utm","status":"publish","type":"post","link":"https:\/\/www.darkmoon.es\/blog\/analytics-cookies-utm","title":{"rendered":"Analytics Cookies utm"},"content":{"rendered":"<p><span style=\"font-family: Verdana;\">Google Analytics recoge los datos a traves de unas cookies que se guardan en nuestro navegador cuando visitamos una pagina web. Aqu\u00ed os dejo cual es la funci\u00f3n de cada cookie y algunos enlaces para la correcta configuraci\u00f3n de dichas cookies para nuestro sitio web.<\/span><span style=\"font-family: Verdana;\"><br \/> <\/span><\/p>\r\n<p><span style=\"color: #ff6600;\"><span style=\"font-family: Verdana;\"><span style=\"font-weight: bold;\">__utma<\/span><\/span><\/span><span style=\"font-family: Verdana;\">: Esta cookie se crea la primera vez que se visita una web desde un navegador. Sirve para identificar visitas \u00fanicas y cada vez que visitamos la web se actualizan. Caduca a los 2 a\u00f1os desde su ultima escritura.<\/span><\/p>\r\n<p><!--more--><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"color: #ff6600;\"><span style=\"font-weight: bold;\">__utmb<\/span><\/span>: Esta cookie se usa para controlar la sesi\u00f3n del usuario , se actualiza cada vez que se carga la p\u00e1gina y si nunca se ha visitado se crea. Caduca por defecto a los 30 minutos , este dato se puede modificar mediante la funci\u00f3n _SetSessionTimeout()\u00a0 ya hable sobre como modificarla en este <span style=\"font-family: verdana;\"><a href=\"https:\/\/www.darkmoon.es\/blog\/inactividad-usuario-en-analytics-pagetracker-setsessiontimeout\" target=\"_self\"><span style=\"font-family: Verdana;\">art\u00edculo<\/span><\/a><\/span><\/p>\r\n<p><span style=\"color: #ff6600;\"><span style=\"font-weight: bold;\">__utmc<\/span><\/span>: Esta cookie no caduca , simplemente desaparece al cerrar el navegador. Trabaja junto a __utmb para determinar si la visita actual es una nueva sesi\u00f3n. Si el usuario cierra el navegador la cookie __utmc desaparece pero\u00a0 __utmb permanece. Si el usuario regresa de nuevo antes de 30 minutos al no haber cookie __utmc la visita del usuario se cuenta como nueva sesi\u00f3n.<\/p>\r\n<p><span style=\"color: #ff6600;\"><span style=\"font-weight: bold;\">__utmz<\/span><\/span>: Esta cookie nos indica el origen de las visitas. Por defecto caduca a los 6 meses desde su ultima actualizaci\u00f3n. Importante revisar el siguiente <a href=\"https:\/\/www.darkmoon.es\/blog\/analytics-utmz-cookie\" target=\"_self\">art\u00edculo<\/a> donde se habla de la correcta configuraci\u00f3n de esta cookie para recoger bien los datos de Analytics de acuerdo al uso de nuestra web.<\/p>\r\n<p><span style=\"color: #ff6600;\"><span style=\"font-weight: bold;\">__utmv<\/span><\/span>: Esta cookie caduca a los dos a\u00f1os desde la \u00faltima actualizaci\u00f3n. Pasa la informacion de la funci\u00f3n _SetVar() , permite generar valores definidos por el usuario accesibles desde los informes de fuentes de tr\u00e1fico de Analytics. Esta cookie no esta presente en el c\u00f3digo por defecto de Analytics.<\/p>\r\n<p><span style=\"color: #ff6600;\"><span style=\"font-weight: bold;\">__utmx<\/span><\/span>: Esta cookie la usa Website Optimizer si tienes activado su c\u00f3digo de seguimiento , nos permite hacer tests multivariable y tests A\/B para mejorar el ROI de nuestro sitio web.<span style=\"font-family: verdana;\"><br \/> <\/span><\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Analytics recoge los datos a traves de unas cookies que se guardan en nuestro navegador cuando visitamos una pagina web. Aqu\u00ed os dejo cual es la funci\u00f3n de cada cookie y algunos enlaces para la correcta configuraci\u00f3n de dichas cookies para nuestro sitio web. __utma: Esta cookie se crea la primera vez que se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Como funcionan la cookies de google analytics utm\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Enrique del valle\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.darkmoon.es\/blog\/analytics-cookies-utm\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta 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