{"id":5316,"date":"2020-07-21T12:13:00","date_gmt":"2020-07-21T11:13:00","guid":{"rendered":"https:\/\/www.darkmoon.es\/blog\/?p=5316"},"modified":"2020-06-30T12:29:32","modified_gmt":"2020-06-30T11:29:32","slug":"el-ppc-ya-no-solo-es-google-ads","status":"publish","type":"post","link":"https:\/\/www.darkmoon.es\/blog\/el-ppc-ya-no-solo-es-google-ads","title":{"rendered":"El PPC ya no solo es Google Ads"},"content":{"rendered":"<a href=\"https:\/\/www.darkmoon.es\/blog\/wp-content\/uploads\/2020\/06\/PPc_-3.jpg\"><span data-picture data-alt=\"\" data-decoding=\"async\" data-loading=\"lazy\" class=\"aligncenter wp-image-5338 size-full\" data-width=\"760\" data-height=\"250\" data-srcset=\"https:\/\/www.darkmoon.es\/blog\/wp-content\/uploads\/2020\/06\/PPc_-3.jpg 760w, https:\/\/www.darkmoon.es\/blog\/wp-content\/uploads\/2020\/06\/PPc_-3-290x95.jpg 290w, https:\/\/www.darkmoon.es\/blog\/wp-content\/uploads\/2020\/06\/PPc_-3-300x100.jpg 300w\" data-sizes=\"(max-width: 760px) 100vw, 760px\"><span data-src=\"https:\/\/www.darkmoon.es\/blog\/slir\/w300\/blog\/wp-content\/uploads\/2020\/06\/PPc_-3.jpg\" data-media=\"all\"><\/span>\n<noscript><img src=\"https:\/\/www.darkmoon.es\/blog\/slir\/w300\/blog\/wp-content\/uploads\/2020\/06\/PPc_-3.jpg\" data-decoding=\"async\" data-loading=\"lazy\" class=\"aligncenter wp-image-5338 size-full\" alt=\"\" width=\"760\" height=\"250\" data-srcset=\"https:\/\/www.darkmoon.es\/blog\/wp-content\/uploads\/2020\/06\/PPc_-3.jpg 760w, https:\/\/www.darkmoon.es\/blog\/wp-content\/uploads\/2020\/06\/PPc_-3-290x95.jpg 290w, https:\/\/www.darkmoon.es\/blog\/wp-content\/uploads\/2020\/06\/PPc_-3-300x100.jpg 300w\" data-sizes=\"(max-width: 760px) 100vw, 760px\"><\/noscript>\n<span data-src=\"https:\/\/www.darkmoon.es\/blog\/slir\/w470\/blog\/wp-content\/uploads\/2020\/06\/PPc_-3.jpg\" data-media=\"(min-width:420px)\"><\/span>\n<span data-src=\"https:\/\/www.darkmoon.es\/blog\/slir\/w584\/blog\/wp-content\/uploads\/2020\/06\/PPc_-3.jpg\" data-media=\"(min-width:600px) and (max-width:800px)\"><\/span>\n<span data-src=\"https:\/\/www.darkmoon.es\/blog\/slir\/w584\/blog\/wp-content\/uploads\/2020\/06\/PPc_-3.jpg\" data-media=\"(min-width:885px)\"><\/span><\/span><\/a>Todav\u00eda recuerdo cuando <strong>Facebook Ads<\/strong> empez\u00f3 como <strong>plataforma de PPC.<\/strong>&nbsp;En aquella \u00e9poca Facebook incitaba a las agencias a iniciarse en esta plataforma de <strong>Social PPC<\/strong> pero no hab\u00eda p\u00edxel de conversi\u00f3n para poder analizar qu\u00e9 pasaba. M\u00e1s adelante se pod\u00eda acceder al p\u00edxel pero solo si invert\u00edas m\u00e1s de 3.000\u20ac o 5.000\u20ac, no&nbsp; me acuerdo bien. Lo que s\u00ed recuerdo es hablar con alguien de Facebook y decirle que si no tengo datos de conversi\u00f3n mis clientes no van a querer hacer una prueba con esas cifras.\n\nEn Linkedin Ads suced\u00eda lo mismo, tampoco hab\u00eda p\u00edxel de conversi\u00f3n, y la herramienta era muy rudimentaria. Pero el tiempo pasa y todas las plataformas han mejorado mucho mucho, permitiendo hacer diferentes tipos de campa\u00f1as, con v\u00eddeo, con formularios \u00a1hay muchas opciones! Al final, unas se copian de otras, y solo es cuesti\u00f3n de tiempo que lo que ha funcionado en alguna de ellas, al poco, lo tienes en la otra. Cosa que ayuda mucho al crecimiento de todas.\n\nSin ninguna duda la m\u00e1s completa es Google Ads, principalmente porque se basa en el buscador dominante, y el usuario que acude al buscador tiene una alta intencionalidad, algo que no siempre ocurre en Social PPC. El otro punto fuerte de Google, hoy por hoy, es Youtube y Gmail. Y van saliendo apareciendo nuevas campa\u00f1as, como las discovery, que se centran en otros productos de Google, dando un tr\u00e1fico y resultados excelentes.\n\nPero lo cierto, es que el gran rev\u00e9s de Google es que nunca ha conseguido triunfar como red social y aunque lo hiciera&#8230; \u00bfqu\u00e9 tipo de p\u00fablico tendr\u00eda esa red social?\n\nEl gran \u00e9xito de otras redes sociales es que puedes llegar a unos p\u00fablicos muy concretos, como pueda ser <strong>Linkedin Ads<\/strong> para conectar con profesionales. Aunque G0ogle y\n\na tiene una beta que te permite crear audiencias por usuarios que trabajan en empresas de un tama\u00f1o determinado, est\u00e1 a a\u00f1os luz de la segmentaci\u00f3n que nos puede dar una red como Linkedin.\n\nFacebook Ads, por su parte, nos permite conectar con una red de usuarios muy amplia, con una segmentaci\u00f3n s\u00faper personalizada y una cantidad de tipos de campa\u00f1as incre\u00edble, para poder cumplir diferentes objetivos que nos planteemos con la publicidad. La \u00fanica pega, a mi juicio, es que se trata de una red cerrada y, como consecuencia, podemos quemar relativamente r\u00e1pido nuestras audiencias. En cambio en Google puedes tener audiencias siempre diferentes. Se refrescan. En cualquier caso, una de las bondades de Facebook Ads es podemos llegar a usuarios muy espec\u00edficos, que con Google Ads nos resultar\u00eda muy dif\u00edcil o imposible, as\u00ed que todo suma en nuestras estrategias de PPC.\n\n\u00a1Y no nos olvidemos de&nbsp;<strong>Twitter Ads!<\/strong>&nbsp;Que tambi\u00e9n es una plataforma que ha evolucionado much\u00edsimo, especialmente en cuanto a tipos de campa\u00f1as se refiere. Y de la reci\u00e9n parida:&nbsp;<strong>Tik Tok Ads.&nbsp;<\/strong>\u00bfPodr\u00edamos decir que vivimos la <strong>\u00e9poca dorada del PPC?<\/strong> O ser\u00e1 la que est\u00e1 por venir<strong>&#8230;<\/strong>&nbsp;Lo que empieza a&nbsp; ser evidente es que los que trabajamos en este sector debemos dominar todas las herramientas posibles (cuantas m\u00e1s mejor) y ver la inversi\u00f3n PPC como un conjunto, como herramientas complementarias. No excluyentes.\n\nAl final, la clave de todo proyecto pasa por dos cosas que hay a tener en cuenta:\n<ol>\n \t<li>Conocer al buyer persona que tenemos que salir a buscar. \u00bfQui\u00e9n es? o \u00bfqui\u00e9nes son?. Analizar si hay m\u00e1s de uno, y tener bien identificadas las caracter\u00edsticas de cada uno de ellos .<\/li>\n \t<li>Cuando conozcamos bien a nuestro buyer persona, podremos determinar qu\u00e9 plataforma de PPC es la ideal para llegar hasta ellos. \u00bfD\u00f3nde est\u00e1n?, \u00bfqu\u00e9 medios usa?, \u00bfqu\u00e9 o qui\u00e9n los influencia?.<\/li>\n<\/ol>\nY el tema se va complicando. Para ser un buen a<em>ccount manager<\/em>&nbsp;no solo basta con dominar varias plataformas de PPC, sino que tambi\u00e9n se debe invertir mucho tiempo previo en el estudio y entendimiento del p\u00fablico con el que tenemos que conectar para asegurar el \u00e9xito de nuestras campa\u00f1as.","protected":false},"excerpt":{"rendered":"<p>Todav\u00eda recuerdo cuando Facebook Ads empez\u00f3 como plataforma de PPC.&nbsp;En aquella \u00e9poca Facebook incitaba a las agencias a iniciarse en esta plataforma de Social PPC pero no hab\u00eda p\u00edxel de conversi\u00f3n para poder analizar qu\u00e9 pasaba. M\u00e1s adelante se pod\u00eda acceder al p\u00edxel pero solo si invert\u00edas m\u00e1s de 3.000\u20ac o 5.000\u20ac, no&nbsp; me acuerdo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google Ads, Facebook Ads, LinkedIn Ads, Amazon Ads. 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